INTRODUCTION

Company History

Mehregan Kabir Iranian (MKI), an Iranian-based company providing different types of medical equipment and pharmaceutical products and the sole agent of leading European and Asian manufacturers in such significant fields of industry, was founded in 2014, benefiting from more than 15 years of related managing experience and skillful staff with determination to be one of the best in the pharmaceutical and medical equipment markets and one of the most dynamic companies to distribute such products and services nationwide.

What the company does?

MKI Company is representing famous European and Asian brands in Iran market. We have been successful in gaining a great share of our market for the brands we are representing.

Our sales department is cooperating with medical associations and more than 300 hospitals and hundreds of clinics, laboratories and drugstores all over the country to sell our products.

Our Strategy

Vision Statement :

1- The ability to generate early revenue from non-regulated markets in our

2-Successful implementation of sales and marketing plan to Iran’s managed care market.

3- Satisfying the immediate needs of

4- Supplying high technology and quality products at fair

Mission Statement :

MKI views its mission with the aim of increasing the corporate community productivity by helping to realize the maximum benefit from our personal expertise. MKI is dedicated to building a long-term relationship with customers through delivering superior value, offering outstanding quality at reasonable prices, and providing perfect solutions specifically designed for the needs of each customer. We intend to fulfil this mission by putting extra effort into customer services, customer satisfaction and addressing customer needs.

Marketing Strategy :

Our marketing team will start from the unique customers, especially from the governmental and private big customers which could be models for others.

Promotion Strategy :

We will start our promotion by advertising in medical media, contact with decision making managers, involving the medical associations, running some campaigns, preparing advertisement gifts, attendance at health exhibitions and seminars.